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unconventional approach

[/ˌʌnkənˈvenʃənəl əˈproʊtʃ/]
noun phrasepl: unconventional approaches
abordagem não convencional
1. A method or way of dealing with something that differs from traditional or standard practices
The company took an unconventional approach to marketing by using social media influencers.
A empresa adotou uma abordagem não convencional ao marketing usando influenciadores de mídia social.
2. A creative or innovative strategy that deviates from established norms or procedures
Her unconventional approach to teaching made the classroom more engaging.
Sua abordagem não convencional ao ensino tornou a sala de aula mais envolvente.
NYC Slang
thinking outside the box / off-the-wall approach
Synonyms
unconventional methodinnovative approachalternative strategycreative solutionnon-traditional methodunorthodox approach
Antonyms
conventional approachtraditional methodstandard procedureorthodox strategyconventional wisdom

Regional Variations

General Brazilian
abordagem não convencional
Most common usage in Brazilian Portuguese
São Paulo
abordagem não convencional / jeito fora do padrão
Sometimes used with colloquial alternatives
Portugal
abordagem pouco convencional / abordagem não ortodoxa
European Portuguese may prefer 'pouco convencional' or 'não ortodoxa'

Related Idioms & Phrases

thinking outside the box
breaking the mold
going against the grain
charting new territory
doing things differently
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