unorthodox approach
[ˌʌn.ɔːrˈθɒ.dɒks əˈproʊtʃ]
nounpl: unorthodox approaches
abordagem não convencional
1. A method or way of dealing with something that is unconventional, innovative, or departing from traditional or accepted standards
The startup took an unorthodox approach to marketing by using social media influencers instead of traditional advertising.
A startup adotou uma abordagem não convencional para marketing, usando influenciadores de mídia social em vez de publicidade tradicional.
2. A strategy that challenges established norms or conventional wisdom
His unorthodox approach to teaching encouraged students to think critically and question assumptions.
Sua abordagem não convencional ao ensino encorajou os alunos a pensar criticamente e questionar suposições.
NYC Slang
different take, outside-the-box move, fresh angle
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