unconventional approach
[/ˌʌnkənˈvenʃənəl əˈproʊtʃ/]
noun phrasepl: unconventional approaches / abordagens não-convencionais
abordagem não-convencional
1. A method or way of dealing with something that differs from traditional or established practices
The startup took an unconventional approach to marketing by using social media instead of traditional advertising.
A startup adotou uma abordagem não-convencional para marketing, usando mídia social em vez de publicidade tradicional.
2. A creative or innovative strategy that breaks from customary norms
Her unconventional approach to teaching made the subject more engaging for students.
Sua abordagem não-convencional ao ensino tornou a disciplina mais envolvente para os alunos.
NYC Slang
off-the-wall approach / thinking outside the box
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