1. A fundamental business strategy framework that outlines how a company will compete in its market, typically categorized as cost leadership, differentiation, or focus/niche strategies
The company adopted a cost leadership generic strategy to compete with larger rivals.
A empresa adotou uma estratégia genérica de liderança em custo para competir com rivais maiores.
2. In management and business theory, one of three primary competitive strategies identified by Michael Porter for gaining competitive advantage
Their generic strategy focuses on product differentiation rather than price competition.
Sua estratégia genérica concentra-se na diferenciação de produtos em vez de competição de preço.