difficult rollout
[/ˈdɪfɪkəlt ˈroʊlaʊt/]
nounpl: difficult rollouts
lançamento difícil
1. A challenging or problematic launch or implementation of a product, service, or software update that encounters unexpected obstacles or poor execution
The company faced a difficult rollout of their new mobile app due to technical glitches and server overloads.
A empresa enfrentou um lançamento difícil do seu novo aplicativo móvel devido a falhas técnicas e sobrecarga dos servidores.
2. A gradual or phased introduction of something that experiences complications, delays, or resistance
The vaccine rollout was difficult in rural areas with limited infrastructure.
O lançamento da vacina foi difícil em áreas rurais com infraestrutura limitada.
The term 'rollout' is widely adopted in Brazilian tech and business communities, particularly in São Paulo's startup ecosystem. In Portugal, more traditional terms like 'lançamento' or 'implementação' may be preferred in formal contexts. The phrase reflects modern corporate vocabulary increasingly influenced by English in the tech industry across both Portuguese-speaking regions.
NYC Slang
rough launch, messy rollout, botched drop
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