bumpy rollout
[ˈbʌmpi ˈroʊlaʊt]
nounpl: bumpy rollouts
lançamento problemático
1. A troubled or difficult launch or introduction of a product, service, or initiative marked by unexpected problems, delays, or complications
The software company experienced a bumpy rollout of their new application, with numerous bugs and user complaints.
A empresa de software teve um lançamento problemático de seu novo aplicativo, com vários bugs e reclamações de usuários.
2. An implementation process that does not proceed smoothly and involves setbacks or obstacles
The government's healthcare plan had a bumpy rollout in several states.
O plano de saúde do governo teve um lançamento problemático em vários estados.
This term is widely used in American and Brazilian tech and business sectors, particularly when discussing product launches, software releases, or government policy implementations. In Brazil, it's commonly heard in corporate environments and tech startup communities. The phrase reflects the increasingly global nature of product launches and the expectation that rollouts should be smooth; any deviation is notable enough to warrant special mention.
NYC Slang
messy launch / rough go
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