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launch

[/lɔːntʃ/]
verb/nounpl: launches (noun)
lançar
1. to send a boat, ship, or spacecraft into the water or space
They will launch the new satellite next month.
Eles vão lançar o novo satélite no próximo mês.
2. to start or introduce something new, such as a product or business
The company is launching a new smartphone model.
A empresa está lançando um novo modelo de smartphone.
3. to throw or propel something with force
He launched the ball across the field.
Ele lançou a bola através do campo.
4. to begin or start an action, campaign, or initiative
The government launched an investigation into the matter.
O governo lançou uma investigação sobre o assunto.
5. a type of motorboat or small vessel
They traveled by launch across the bay.
Eles viajaram de lancha pela baía.
NYC Slang
drop (as in 'drop a new album')
Synonyms
releaseintroducestartbegininitiatethrowpropeldeploy
Antonyms
stopconcludeendretrievewithdraw

Regional Variations

General Brazilian
lançar
most common usage across Brazil
Rio de Janeiro
lançar/lancha (boat)
standard usage, lancha is common for small boats
São Paulo
lançar
standard usage in business and technology contexts
Portugal
lançar/lancha
similar usage; lancha also used for small motorboat

Related Idioms & Phrases

launch into something - começar algo entusiasticamente
full steam ahead - lançar-se de corpo inteiro
get the ball rolling - lançar o primeiro passo
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