demand strategy
[/dɪˈmænd ˈstrætədʒi/]
nounpl: demand strategies
estratégia de demanda
1. A business plan or set of tactics designed to increase customer demand for a product or service
The company implemented a demand strategy that focused on aggressive marketing and promotional pricing.
A empresa implementou uma estratégia de demanda que se concentrou em marketing agressivo e preços promocionais.
2. In economics, a method to manage or stimulate consumer desire and purchasing behavior for goods or services
The demand strategy included influencer partnerships and social media campaigns.
A estratégia de demanda incluía parcerias com influenciadores e campanhas de mídia social.
3. A coordinated approach to align production capacity with forecasted customer demand
Our demand strategy ensures we maintain optimal inventory levels without overproduction.
Nossa estratégia de demanda garante que mantemos níveis ótimos de estoque sem superprodução.
In Brazilian business culture, 'estratégia de demanda' is a crucial concept in corporate planning and marketing. Companies often invest heavily in demand strategies to compete in competitive markets. In the USA, demand strategy is central to American business school curricula and corporate strategy discussions. The term reflects the market-driven approach prevalent in both countries' business environments.
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