1. A marketing strategy where a company makes its products or services available without actively promoting them, relying on customer discovery and word-of-mouth
The startup relied on passive marketing through social media feeds rather than paid advertisements.
A startup confiou no marketing passivo através de feeds de redes sociais em vez de anúncios pagos.
2. Marketing efforts that attract customers through non-intrusive methods such as content marketing, SEO, or brand presence
Their passive marketing approach included optimizing their website for search engines.
Sua abordagem de marketing passivo incluía a otimização do site para mecanismos de busca.