1. A marketing strategy where companies actively promote and distribute their products to consumers through various channels, rather than waiting for consumers to seek them out
The company used push marketing to increase brand awareness by placing advertisements on billboards and social media platforms.
A empresa utilizou marketing de empurrada para aumentar o reconhecimento da marca colocando anúncios em outdoors e plataformas de mídia social.
2. A distribution strategy that involves promoting products through intermediaries such as retailers and wholesalers to push products toward end consumers
Push marketing involves offering incentives to retailers to stock and promote the product.
O marketing de empurrada envolve oferecer incentivos a varejistas para estocar e promover o produto.