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indirect marketing

[/ˌɪndɪˈrɛkt ˈmɑrkɪtɪŋ/]
noun
marketing indireto
1. A marketing strategy that promotes products or services through indirect channels rather than direct advertising, such as content marketing, social media engagement, or word-of-mouth recommendations
The company used indirect marketing by creating valuable blog posts that attracted organic traffic.
A empresa usou marketing indireto criando posts de blog valiosos que atraíram tráfego orgânico.
2. Marketing efforts that build brand awareness and customer relationships without explicitly promoting a sale
Sponsoring community events is an example of indirect marketing.
Patrocinar eventos comunitários é um exemplo de marketing indireto.
Synonyms
content marketingsoft marketinginbound marketingrelationship marketingnon-traditional marketing
Antonyms
direct marketingdirect advertisinghard selling

Regional Variations

General Brazilian
marketing indireto
Standard usage in Brazilian Portuguese business contexts
São Paulo
marketing indireto
Widely used in corporate and advertising industries
Portugal
marketing indireto
Standard European Portuguese business terminology

Related Idioms & Phrases

build brand awareness
word-of-mouth marketing
grassroots marketing
soft sell approach
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