1. To generate or establish a sense of pressing importance or immediacy around a task, situation, or decision
The marketing team decided to create urgency by setting a limited-time offer deadline.
A equipe de marketing decidiu criar urgência estabelecendo um prazo para a oferta por tempo limitado.
2. To make something seem more important or time-sensitive than it might actually be
Sales techniques often create urgency to encourage immediate purchase decisions.
Técnicas de vendas frequentemente criam urgência para encorajar decisões de compra imediatas.