establish urgency
[ɪˈstæblɪʃ ˈɜrdʒənsi]
verb phrase
estabelecer urgência
1. to create or communicate a sense of immediate need or time-sensitive importance for action
The manager worked to establish urgency around the project deadline to motivate the team.
O gerente trabalhou para estabelecer urgência em torno do prazo do projeto para motivar a equipe.
2. to make something appear or feel pressing or critical
The sales pitch was designed to establish urgency so customers would buy immediately.
O discurso de vendas foi projetado para estabelecer urgência para que os clientes comprassem imediatamente.
3. to convince others that quick action is necessary or required
We need to establish urgency if we want approval for this budget before the fiscal year ends.
Precisamos estabelecer urgência se quisermos aprovação para este orçamento antes do final do ano fiscal.
This phrase is particularly prevalent in American corporate and sales culture, where creating artificial or genuine urgency is a standard motivational and sales technique. In Brazilian business contexts, 'estabelecer urgência' is similarly used but often with more emphasis on transparency and team collaboration. The concept reflects different cultural approaches to motivation and deadline management between American hustle-oriented business practices and Brazilian relationship-focused work environments.
NYC Slang
create pressure / light a fire under someone / make it hot
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