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generate urgency

[JEN-uh-rayt UR-jun-see]
verb phrase
gerar urgência
1. to create or produce a sense of immediate need or pressure to act quickly
The marketing campaign aimed to generate urgency by offering limited-time discounts.
A campanha de marketing visava gerar urgência oferecendo descontos por tempo limitado.
2. to instill a feeling that something requires prompt attention or action
The manager tried to generate urgency about the project deadline.
O gerente tentou gerar urgência em relação ao prazo do projeto.
NYC Slang
create the heat / light a fire under someone
Synonyms
create pressureinstill urgencyproduce urgencybuild momentumspur actionmotivate quickly
Antonyms
reduce pressurediminish urgencydelay actionencourage procrastination

Regional Variations

General Brazilian
gerar urgência
standard usage in business and marketing contexts
Rio de Janeiro
gerar urgência / criar pressa
criar pressa is a more colloquial alternative
São Paulo
gerar urgência
commonly used in corporate and business environments
Portugal
gerar urgência / criar pressa
standard Portuguese usage with slight preference for 'urgência'

Related Idioms & Phrases

create a sense of urgency
create time pressure
build a sense of urgency
light a fire under someone
put pressure on
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