consumer demographics
[/kənˈsuːmər dɛməˈɡræfɪks/]
noun
dados demográficos do consumidor
1. Statistical data about consumers including age, gender, income, education, occupation, and family status used to identify market segments and target audiences
Understanding consumer demographics helps companies tailor their marketing strategies to specific populations.
Compreender os dados demográficos do consumidor ajuda as empresas a adaptar suas estratégias de marketing para populações específicas.
2. The study and analysis of population characteristics of consumers for business and marketing purposes
The market research team analyzed consumer demographics to identify the primary buyers of the new product.
A equipe de pesquisa de mercado analisou os dados demográficos do consumidor para identificar os compradores principais do novo produto.
In Brazil, consumer demographics have become increasingly important for businesses as the market has diversified and digital marketing has expanded. Companies analyze demographic data to understand regional differences (nordeste vs. sudeste) and socioeconomic classes (classes A, B, C, D, E). In the USA, demographic analysis is deeply embedded in marketing culture and is used extensively for political campaigns, consumer targeting, and product development strategies.
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