broad segmentation
[/brɔːd ˌsɛɡmənˈteɪʃən/]
nounpl: broad segmentations
segmentação ampla
1. A division or categorization of a market, population, or data set into large, general groups or categories based on key characteristics
The marketing team used broad segmentation to divide their customer base into age groups and income levels.
O time de marketing usou segmentação ampla para dividir sua base de clientes em grupos de idade e níveis de renda.
2. In data analysis and business, a high-level classification method that creates large distinct segments rather than granular subdivisions
Broad segmentation of the market revealed three main consumer groups with different purchasing behaviors.
A segmentação ampla do mercado revelou três grupos principais de consumidores com comportamentos de compra diferentes.
Broad segmentation is a fundamental concept in Brazilian and American business strategy. Brazilian companies often use this approach when entering new markets or analyzing consumer behavior. The term reflects the importance of market analysis in contemporary business practices across both cultures.
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