psychographic segmentation
[saɪ.koʊ.ˈɡræf.ɪk ˌsɛɡ.mən.ˈteɪ.ʃən]
nounpl: psychographic segmentations
segmentação psicográfica
1. A marketing strategy that divides consumers into groups based on psychological characteristics such as values, beliefs, interests, lifestyles, attitudes, and personality traits rather than demographic factors
The company used psychographic segmentation to identify consumers who valued sustainability and environmental consciousness.
A empresa utilizou segmentação psicográfica para identificar consumidores que valorizavam sustentabilidade e consciência ambiental.
2. The process of analyzing and categorizing target audiences according to their psychological profiles and behavioral patterns
Through psychographic segmentation, marketers discovered that adventure seekers were more likely to purchase their new outdoor product line.
Através da segmentação psicográfica, os profissionais de marketing descobriram que os buscadores de aventura tinham mais probabilidade de comprar sua nova linha de produtos para atividades externas.
Psychographic segmentation has become increasingly important in both American and Brazilian marketing industries as companies seek deeper consumer insights. In Brazil, this approach is particularly valued by tech companies, luxury brands, and consumer goods firms looking to create more personalized marketing campaigns. It reflects a shift from mass marketing to precision targeting based on consumer values and lifestyle preferences.
Related Idioms & Phrases
knowing your audience inside and out
getting into the minds of consumers
understanding what makes people tick
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