macro segmentation
[/ˈmækroʊ ˌsɛɡ.mən.ˈteɪ.ʃən/]
nounpl: macro segmentations
macrossegmentação
1. A broad market division strategy that divides a market into large, distinct groups based on general characteristics such as demographics, geography, or industry type
The company used macro segmentation to identify three major customer groups: enterprise, mid-market, and small business.
A empresa utilizou macrossegmentação para identificar três grandes grupos de clientes: empresas de grande porte, médio porte e pequeno porte.
2. In data analysis and business intelligence, the initial broad categorization of data before more detailed micro segmentation
Macro segmentation divides consumers by age group, while micro segmentation refines this further by lifestyle preferences.
A macrossegmentação divide consumidores por faixa etária, enquanto a microssegmentação refina isso ainda mais pelas preferências de estilo de vida.
Macro segmentation is a fundamental concept in American and Brazilian business strategy, widely taught in MBA programs and used by multinational corporations. In Brazil, the term is increasingly adopted in marketing departments of large companies, though some professionals may still use the English term directly. This reflects Brazil's integration into global business practices and English-language business terminology influence.
Related Idioms & Phrases
divide the market into macro segments
apply macro segmentation strategy
macro segmentation approach
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