broad objective

[brɔːd əbˈdʒɛktɪv]
nounpl: broad objectives
objetivo amplo
1. A general, wide-ranging goal or aim that encompasses multiple areas or outcomes, without being overly specific or detailed
The company's broad objective is to increase market share across all regions.
O objetivo amplo da empresa é aumentar a participação de mercado em todas as regiões.
2. An overarching purpose or target that serves as a foundation for more specific, narrower goals
The government's broad objective for education reform includes improving literacy rates nationwide.
O objetivo amplo do governo para a reforma educacional inclui melhorar as taxas de alfabetização em todo o país.
3. A comprehensive aim that is not limited to a single metric or outcome
Our broad objective is to enhance customer satisfaction and brand loyalty.
Nosso objetivo amplo é melhorar a satisfação do cliente e a fidelidade à marca.
In business and educational contexts in both Brazil and the USA, 'broad objective' is used as a management and planning term. Brazilian Portuguese speakers often use 'objetivo amplo' in formal strategic planning documents, while American contexts frequently employ this term in project management frameworks and corporate strategy sessions.
Synonyms / Sinônimos
general goaloverall aimprimary purposemain targetwide-ranging goaloverarching objective
Antonyms / Antônimos
specific objectivenarrow goaldetailed objectiveprecise aimlimited target

Regional Variations

General Brazilian Portuguese
objetivo amplo
Most common translation used in business and academic contexts
Rio de Janeiro
objetivo geral
Sometimes used interchangeably with 'objetivo amplo' in formal contexts
São Paulo
objetivo amplo
Preferred in corporate and business environments
Portugal
objetivo geral
European Portuguese tends to use 'geral' instead of 'amplo' more frequently

Related Words

goaltargetaimpurposestrategyvisionmissionscope

Related Idioms & Phrases

to keep one's eye on the broad objective
the broad objective of the game is to win
setting broad objectives before tackling specifics
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