general goal
[ˈdʒɛnərəl ɡoʊl]
noun phrasepl: general goals
objetivo geral
1. A broad, overarching aim or desired outcome that guides overall strategy or direction, typically less specific than individual objectives
The company's general goal is to increase market share by 25% within the next three years.
O objetivo geral da empresa é aumentar a participação de mercado em 25% nos próximos três anos.
2. In academic or research contexts, the primary aim of a project or study that encompasses multiple specific objectives
The general goal of this research is to understand the factors affecting student retention rates.
O objetivo geral desta pesquisa é compreender os fatores que afetam as taxas de retenção de alunos.
3. A universal or non-specific aim that applies broadly across different contexts or domains
The general goal of public health initiatives is to improve the well-being of communities.
O objetivo geral das iniciativas de saúde pública é melhorar o bem-estar das comunidades.
In Brazilian and Portuguese academic institutions, 'objetivo geral' is a formal requirement in project proposals, theses, and dissertations. In American business culture, 'general goal' is commonly used in strategic planning documents and mission statements. The term reflects a hierarchical approach to goal-setting, where general goals are broken down into specific objectives and measurable key results (OKRs).
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