primary objective

[/ˈpraɪmeri əbˈdʒektɪv/]

nounpl: primary objectives

objetivo principal

1. The main goal or purpose that someone or an organization wants to achieve; the first and most important aim

The primary objective of the company is to increase market share.

O objetivo principal da empresa é aumentar a participação no mercado.

2. In military or strategic contexts, the most important target or goal to accomplish a mission

The primary objective of the operation was to secure the building.

O objetivo principal da operação era garantir o controle do prédio.

Synonyms

Antonyms

Regional Variations

General Brazilian

objetivo principal

Standard usage across Brazil

São Paulo

objetivo principal/meta principal

Business context often uses 'meta principal'

Portugal

objetivo primário/objetivo principal

Both terms are used; 'objetivo principal' is more common

achieve/meet the primary objective

focus on the primary objective

lose sight of the primary objective

accomplish the primary objective

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