aimed segment

[/eɪmd ˈsɛɡmənt/]
nounpl: aimed segments
segmento alvo
1. A specific portion of a market, audience, or population deliberately targeted for a particular purpose, such as marketing, advertising, or service delivery
The company's aimed segment for this product is young professionals aged 25-35.
O segmento alvo da empresa para este produto são profissionais jovens com idade entre 25 e 35 anos.
2. A deliberately selected subset of consumers or viewers with specific characteristics, needs, or interests
Social media advertising helps businesses reach their aimed segment more efficiently.
A publicidade nas redes sociais ajuda as empresas a atingir seu segmento alvo de forma mais eficiente.
This business and marketing terminology is widely used in Brazilian corporate environments, particularly in São Paulo's financial district and advertising agencies. The term reflects modern consumer-focused business practices common in both Brazilian and North American markets, emphasizing the importance of precise market targeting in competitive economies.
Synonyms / Sinônimos
target segmenttarget markettarget audiencetargeted demographic
Antonyms / Antônimos
mass marketgeneral audienceundifferentiated market

Regional Variations

General Brazilian
segmento alvo
Standard term used in marketing and business contexts across Brazil
Rio de Janeiro
segmento alvo / público-alvo
Both terms are commonly used in commercial settings
São Paulo
segmento alvo
Preferred in corporate and advertising environments
Portugal
segmento visado
Portuguese European equivalent, less commonly used than Brazilian variant

Related Words

targetsegmentmarket segmentationaudiencedemographicniche marketcustomer base

Related Idioms & Phrases

hit the aimed segment
reach the aimed segment
target the aimed segment
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