advertising-based model
[ˈæd.vər.taɪ.zɪŋ ˈbeɪst ˈmɑː.dəl]
nounpl: advertising-based models
modelo baseado em publicidade
1. A business model in which a company generates revenue primarily through selling advertising space or displaying advertisements to users, rather than charging users directly for products or services.
Google's advertising-based model allows users to search for free while generating revenue from ads.
O modelo baseado em publicidade do Google permite que os usuários façam buscas gratuitamente enquanto gera receita com anúncios.
2. A revenue strategy where content or services are offered at no cost to end-users, with income derived from advertisers paying to reach that user base.
The television network relies on an advertising-based model to fund its programming.
A rede de televisão depende de um modelo baseado em publicidade para financiar sua programação.
The advertising-based model is fundamental to the digital economy in both Brazil and the USA, powering major tech platforms like Google, Facebook, and YouTube. In Brazil, this model became particularly dominant with the growth of internet penetration and mobile adoption in the 2010s. The phrase 'se você não está pagando pelo produto, você é o produto' (if you're not paying for the product, you are the product) is a common expression reflecting growing awareness about data monetization in Brazilian tech circles. This model contrasts with European approaches that often emphasize stronger data protection regulations (GDPR).
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