user acquisition
[/ˈjuːzər ækwɪˈzɪʃən/]
noun
aquisição de usuários
1. The process of attracting and gaining new users or customers for a digital product, application, website, or service
The startup's user acquisition strategy focused on social media marketing and influencer partnerships.
A estratégia de aquisição de usuários da startup focou em marketing de mídia social e parcerias com influenciadores.
2. The marketing and sales efforts employed to convert potential customers into active users of a product or platform
User acquisition costs increased significantly after the algorithm change.
Os custos de aquisição de usuários aumentaram significativamente após a mudança no algoritmo.
3. In business metrics, the measurement of how many new users join or download an application within a specific time period
The company tracked user acquisition rates monthly to evaluate marketing campaign effectiveness.
A empresa rastreava as taxas de aquisição de usuários mensalmente para avaliar a efetividade das campanhas de marketing.
User acquisition is a critical metric in the tech industry, particularly valued in Silicon Valley and Brazilian tech startups in São Paulo. The term reflects the competitive digital market where companies prioritize rapid user growth. In Brazil, this concept gained prominence with the rise of fintechs and app-based startups, becoming essential vocabulary for entrepreneurs and marketing professionals in the tech ecosystem.
NYC Slang
user grab, user hunting
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