user churn
[ˈjuːzər tʃɜːrn]
nounpl: user churns
rotatividade de usuários
1. The rate at which users stop using or abandon a product, service, or application
The company's user churn rate increased by 15% after the app update.
A taxa de rotatividade de usuários da empresa aumentou 15% após a atualização do app.
2. The percentage of customers or users who discontinue their subscription or relationship with a business during a given period
To reduce user churn, the streaming service introduced new features.
Para reduzir a rotatividade de usuários, o serviço de streaming introduziu novos recursos.
This is a key business metric widely used in Silicon Valley and global tech industries, especially among SaaS companies, mobile apps, and streaming services. In Brazil, as the tech ecosystem grows, the term is increasingly used by startups and digital product managers, often kept in English but understood by tech professionals. Understanding and reducing user churn is critical for business viability and investor metrics.
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