ad-supported model
[/æd səˈpɔːrtɪd ˈmɑːdəl/]
nounpl: ad-supported models
modelo sustentado por publicidade
1. A business model in which a service or platform generates revenue primarily through advertising rather than direct payments from users
YouTube uses an ad-supported model to provide free video streaming to billions of users worldwide.
O YouTube utiliza um modelo sustentado por publicidade para fornecer streaming de vídeo gratuito a bilhões de usuários em todo o mundo.
2. A digital service strategy where users access content free of charge in exchange for viewing advertisements
Many streaming platforms offer an ad-supported model as an alternative to premium subscriptions.
Muitas plataformas de streaming oferecem um modelo sustentado por publicidade como alternativa às assinaturas premium.
3. An economic framework where advertisers pay for access to the user base rather than users paying for the service
The ad-supported model has been the foundation of social media companies' success.
O modelo sustentado por publicidade tem sido a base do sucesso das empresas de mídia social.
The ad-supported model is fundamental to the digital economy in both Brazil and the USA. This business model transformed how content is distributed and consumed online. In Brazil, despite growing digital adoption, many users still rely on ad-supported services due to lower average incomes compared to developed nations. In the USA, this model has been the cornerstone of tech giants like Google, Facebook, and YouTube, shaping consumer expectations about free digital services. Recent trends show renewed interest in this model as streaming platforms seek to balance free access with profitability.
Related Idioms & Phrases
follow the money
if you're not paying for it, you're the product
free lunch comes with a catch
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