web tracking
[wɛb ˈtrækɪŋ]
noun
rastreamento na web
1. The practice of monitoring and recording user activity and behavior on websites and across the internet
Web tracking allows companies to collect data about user preferences and browsing habits.
O rastreamento na web permite que as empresas coletem dados sobre preferências e hábitos de navegação dos usuários.
2. The use of cookies, pixels, and other technologies to follow a user's online movements and interactions
Many websites use web tracking to display targeted advertisements to visitors.
Muitos sites usam rastreamento na web para exibir anúncios direcionados aos visitantes.
3. Digital surveillance of internet users for marketing, analytics, or security purposes
Privacy advocates are concerned about invasive web tracking practices.
Defensores da privacidade estão preocupados com práticas invasivas de rastreamento na web.
Web tracking has become a significant concern in both Brazil and the USA due to privacy issues. In Brazil, the Lei Geral de Proteção de Dados (LGPD) regulates web tracking practices similarly to GDPR in Europe. The term is widely used in tech industries, marketing, and privacy discussions in both countries, with increased awareness among consumers about their digital privacy rights.
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