digital tracking
[/ˈdɪdʒɪtəl ˈtrækɪŋ/]
noun
rastreamento digital
1. The process of monitoring, recording, and analyzing the digital activities, movements, and behaviors of individuals or devices using technology
Digital tracking allows companies to understand user behavior on their websites.
O rastreamento digital permite que as empresas entendam o comportamento do usuário em seus sites.
2. The use of cookies, pixels, GPS, and other technologies to follow a person's online and offline location, purchases, and internet usage
Many people are concerned about digital tracking by social media platforms.
Muitas pessoas estão preocupadas com o rastreamento digital por plataformas de mídia social.
3. Surveillance or monitoring of digital devices and communications for security, law enforcement, or commercial purposes
Digital tracking has raised serious privacy concerns among consumers.
O rastreamento digital levantou sérias preocupações de privacidade entre os consumidores.
Digital tracking has become a significant privacy concern in both Brazil and the USA, with growing awareness about data collection practices. In Brazil, discussions about digital tracking intensified following LGPD (Lei Geral de Proteção de Dados) implementation in 2020. In the USA, the topic is central to ongoing debates about consumer privacy rights and tech industry regulation.
NYC Slang
stalking online / creeping
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