online tracking
[ˈɑn.laɪn ˈtrækɪŋ]
noun
rastreamento online
1. The practice of monitoring user activity, behavior, and location on the internet through cookies, pixels, and other digital tools
Many websites use online tracking to collect data about visitor behavior.
Muitos sites usam rastreamento online para coletar dados sobre o comportamento dos visitantes.
2. The monitoring of a package or shipment's location and status through an internet-based system
You can monitor your order with online tracking from the retailer's website.
Você pode monitorar seu pedido com rastreamento online no site do varejista.
3. The surveillance of user movements and interactions across websites and apps for marketing or analytical purposes
Privacy advocates are concerned about invasive online tracking practices by tech companies.
Defensores da privacidade estão preocupados com práticas invasivas de rastreamento online por empresas de tecnologia.
Online tracking is a significant topic in both Brazilian and American digital discourse, particularly regarding privacy rights and LGPD (Lei Geral de Proteção de Dados) compliance in Brazil and GDPR/CCPA in the USA. The term has become increasingly important in consumer awareness and regulatory discussions in both countries.
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