viral

[/ˈvaɪrəl/]
adjective
viral
1. relating to or caused by a virus
She was diagnosed with a viral infection.
Ela foi diagnosticada com uma infecção viral.
2. spreading rapidly and widely on the internet or social media
The video became viral after being shared millions of times.
O vídeo se tornou viral depois de ser compartilhado milhões de vezes.
3. relating to the rapid spread of information, content, or behavior through a population
The viral marketing campaign reached millions of people.
A campanha de marketing viral alcançou milhões de pessoas.
In Brazil, 'viral' has become deeply embedded in internet culture and social media language, particularly among younger generations. The term is used frequently to describe content that rapidly spreads across platforms like TikTok, Instagram, and YouTube. In the USA, 'viral' is equally prevalent in digital culture and marketing strategies. The word has transitioned from primarily medical terminology to everyday vocabulary describing any widely-shared online phenomenon.
NYC Slang
going viral, blown up
Synonyms / Sinônimos
contagiousspreadabletrendinginfectious
Antonyms / Antônimos
localizedcontainedisolated

Regional Variations

General Brazilian
viral
Commonly used in medical and internet contexts; increasingly used in marketing and social media
Rio de Janeiro
viral
Popular in casual speech about trending content; same usage as general Brazilian
São Paulo
viral
Frequently used in business and tech industries; standard usage
Portugal
viral
Used similarly to Brazil but less frequently in everyday conversation; more formal in medical contexts

Related Words

virusviralityviralizeviralness

Related Idioms & Phrases

go viral
viral moment
viral sensation
viral outbreak
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