vendor activation
[/ˈvɛndər ækˌtɪveɪʃən/]
nounpl: vendor activations
ativação de fornecedor
1. The process of enabling or initiating a supplier or vendor's participation in a business system, supply chain, or marketplace
The vendor activation process requires suppliers to complete registration and compliance documentation before they can begin selling.
O processo de ativação de fornecedor exige que os fornecedores preencham o registro e a documentação de conformidade antes de começarem a vender.
2. Marketing or promotional campaign designed to engage and mobilize vendors or distributors to increase product visibility and sales
Our vendor activation campaign included training sessions and promotional materials for all retail partners.
Nossa campanha de ativação de fornecedores incluiu sessões de treinamento e materiais promocionais para todos os parceiros de varejo.
3. Implementation of systems, tools, or infrastructure that enable vendors to operate effectively within a platform or network
Successful vendor activation on the e-commerce platform requires integration with inventory management systems.
A ativação bem-sucedida de fornecedores na plataforma de comércio eletrônico requer integração com sistemas de gerenciamento de estoque.
This is a specialized business and supply chain management term commonly used in multinational corporations, e-commerce platforms, and retail enterprises in both the USA and Brazil. In Brazil, it's particularly prevalent in the context of large retail chains and digital marketplaces. The term reflects modern business practices of managing complex supplier networks and is especially important in B2B and B2C hybrid models.
Related Idioms & Phrases
activate vendors in the field
vendor activation campaign
launch vendor activation
vendor activation strategy
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