supplier activation

[səˈplaɪər ækˌtɪˈveɪʃən]
nounpl: supplier activations
ativação de fornecedor
1. The process of initiating, engaging, or enabling a supplier to actively participate in a business relationship, supply chain, or commercial agreement
The supplier activation program includes training, system integration, and performance monitoring.
O programa de ativação de fornecedor inclui treinamento, integração de sistemas e monitoramento de desempenho.
2. In retail and distribution, the implementation of promotional or marketing activities by suppliers to increase product visibility and sales
Supplier activation at the point of sale helped boost brand awareness among consumers.
A ativação de fornecedor no ponto de venda ajudou a aumentar o conhecimento da marca entre os consumidores.
3. The onboarding and enablement of vendors to ensure they meet compliance requirements and operational standards
Supplier activation requires documentation, certification, and system access setup.
A ativação de fornecedor requer documentação, certificação e configuração de acesso ao sistema.
This term is primarily used in corporate, retail, and B2B contexts in both Brazil and the USA. In Brazil, multinational companies often use the English term 'supplier activation' alongside the Portuguese translation. The concept reflects modern supply chain management practices emphasizing collaboration, compliance, and performance metrics. In São Paulo's business district, the term is widely understood in procurement and trade marketing departments.
Synonyms / Sinônimos
supplier onboardingvendor enablementsupplier engagementsupplier integrationsupplier mobilization
Antonyms / Antônimos
supplier deactivationvendor terminationsupplier disengagement

Regional Variations

General Brazilian
ativação de fornecedor
Standard term used in supply chain and business contexts across Brazil
São Paulo
ativação de fornecedor / ativação de supplier
Common in corporate and multinational business environments; English term may be used interchangeably
Rio de Janeiro
ativação de fornecedor
Used in retail and distribution sectors
Portugal
ativação de fornecedor / ativação de fornecedores
Similar usage but less common than in Brazil; European companies may prefer 'mobilização de fornecedor'

Related Words

supply chain managementvendor managementsupplier relationship managementtrade marketingchannel activation

Related Idioms & Phrases

turn on a supplier
get a supplier up to speed
put a supplier to work
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