supplier activation
[səˈplaɪər ækˌtɪˈveɪʃən]
nounpl: supplier activations
ativação de fornecedor
1. The process of initiating, engaging, or enabling a supplier to actively participate in a business relationship, supply chain, or commercial agreement
The supplier activation program includes training, system integration, and performance monitoring.
O programa de ativação de fornecedor inclui treinamento, integração de sistemas e monitoramento de desempenho.
2. In retail and distribution, the implementation of promotional or marketing activities by suppliers to increase product visibility and sales
Supplier activation at the point of sale helped boost brand awareness among consumers.
A ativação de fornecedor no ponto de venda ajudou a aumentar o conhecimento da marca entre os consumidores.
3. The onboarding and enablement of vendors to ensure they meet compliance requirements and operational standards
Supplier activation requires documentation, certification, and system access setup.
A ativação de fornecedor requer documentação, certificação e configuração de acesso ao sistema.
This term is primarily used in corporate, retail, and B2B contexts in both Brazil and the USA. In Brazil, multinational companies often use the English term 'supplier activation' alongside the Portuguese translation. The concept reflects modern supply chain management practices emphasizing collaboration, compliance, and performance metrics. In São Paulo's business district, the term is widely understood in procurement and trade marketing departments.
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