distributor activation
[/dɪˈstrɪbjətər ˌæktɪˈveɪʃən/]
nounpl: distributor activations
ativação de distribuidor
1. A marketing and sales strategy focused on engaging, motivating, and supporting distributors through promotional activities, incentives, training programs, and point-of-sale materials to increase their sales performance and market presence
The company launched a distributor activation program offering bonuses for meeting quarterly sales targets.
A empresa lançou um programa de ativação de distribuidor oferecendo bônus por atingir metas de vendas trimestrais.
2. The process of equipping distributors with tools, resources, and support to effectively market and sell products to end consumers
Distributor activation included providing branded merchandise and training materials to all retail partners.
A ativação de distribuidor incluiu fornecimento de mercadorias com marca registrada e materiais de treinamento para todos os parceiros varejistas.
This is a business and marketing term widely used in Brazil and Portugal in corporate environments. It represents a crucial strategy in emerging markets where distributor networks are essential for product penetration. The term is particularly prevalent in FMCG (Fast-Moving Consumer Goods), pharmaceuticals, and automotive sectors in Brazil, where efficient distribution is vital for market success.
Look up more words on Fala2Me
The free English-Portuguese dictionary with real Brazilian accents, NYC slang, conjugator and more
Open Fala2Me →