unsustainable proposal
[/ˌʌnsəˈsteɪnəbəl prəˈpoʊzəl/]
noun phrasepl: unsustainable proposals
proposta insustentável
1. A proposal, plan, or suggestion that cannot be maintained or continued over time due to economic, environmental, social, or practical constraints
The government rejected the unsustainable proposal to fund the project indefinitely without securing long-term revenue sources.
O governo rejeitou a proposta insustentável de financiar o projeto indefinidamente sem garantir fontes de receita de longo prazo.
2. A proposition that is not viable or feasible in its current form and would eventually fail or require fundamental restructuring
The company realized that their expansion plan was an unsustainable proposal given current market conditions.
A empresa percebeu que seu plano de expansão era uma proposta insustentável dadas as condições atuais do mercado.
In Brazilian business and governmental contexts, 'proposta insustentável' is commonly used when discussing economic policies, environmental initiatives, or corporate strategies. The term gained prominence during discussions about sustainability and ESG (Environmental, Social, and Governance) criteria. In the USA, such proposals are often dismissed in meetings as 'non-starters,' reflecting the pragmatic business culture. The concept is particularly relevant in debates about climate change, public spending, and long-term project planning in both countries.
NYC Slang
non-starter / dead on arrival (DOA)
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