non-viable proposal
[/nɒn vaɪˈæbəl prəˈpoʊzəl/]
nounpl: non-viable proposals
proposta inviável
1. A suggested plan, idea, or offer that is not capable of working, succeeding, or being implemented in practice
The committee rejected the merger as a non-viable proposal due to insufficient funding.
O comitê rejeitou a fusão como uma proposta inviável devido a falta de financiamento.
2. A business or project suggestion that lacks the necessary resources, support, or feasibility to be executed successfully
Without proper market research, this expansion into new territories remains a non-viable proposal.
Sem pesquisa de mercado adequada, essa expansão para novos territórios permanece uma proposta inviável.
In Brazilian business culture, the term 'proposta inviável' is commonly used in corporate meetings and project evaluations. Americans in startup environments often use the phrase 'dead on arrival' (DOA) to describe similar situations. The rejection of non-viable proposals is considered a critical part of due diligence in both Brazilian and American corporate governance.
NYC Slang
dead in the water proposal; non-starter
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