unreasoned preference
[/ʌnˈriːzənd ˈprɛfərəns/]
nounpl: unreasoned preferences
preferência infundada
1. a liking or inclination for something that is not based on logical thought, rational analysis, or objective justification
His unreasoned preference for that candidate was based solely on appearance rather than policy positions.
Sua preferência infundada por aquele candidato era baseada apenas na aparência e não nas propostas políticas.
2. an emotional or instinctive choice made without deliberate reasoning or evidence
The consumer's unreasoned preference for the expensive brand over the cheaper alternative puzzled market analysts.
A preferência infundada do consumidor pela marca cara em detrimento da alternativa mais barata intrigou os analistas de mercado.
This term is commonly used in academic, psychological, and marketing contexts in both Brazil and the USA to describe consumer behavior, voting patterns, and interpersonal relationships where emotions override logic. In Brazilian culture, it acknowledges the importance placed on intuition and feeling (feeling-based decision-making), while American discourse often frames it negatively as a failure of rational decision-making.
NYC Slang
just a vibe thing / gut feeling pick
Related Idioms & Phrases
follow one's gut
play favorites without reason
prefer without a leg to stand on
like someone/something for no rhyme or reason
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