1. A decision made by an individual that is based on logical reasoning and the maximization of personal benefit or utility, assuming complete information and consistent preferences
According to rational choice theory, consumers make rational choices by comparing costs and benefits.
De acordo com a teoria da escolha racional, os consumidores fazem escolhas racionais comparando custos e benefícios.
2. A selection among alternatives that reflects consistent, self-interested preferences and logical deliberation
The economist argued that the voter's decision was a rational choice based on economic interests.
O economista argumentou que a decisão do eleitor foi uma escolha racional baseada em interesses econômicos.