unoriginal concept
[/ˌʌn.əˈrɪdʒ.ɪ.nəl ˈkɑːn.sept/]
nounpl: unoriginal concepts
conceito não original
1. An idea, thought, or notion that lacks originality; something that has been previously created, expressed, or thought of by others without significant novelty or innovation
The film was criticized for presenting an unoriginal concept that audiences had seen many times before.
O filme foi criticado por apresentar um conceito não original que o público já havia visto muitas vezes.
2. A derivative or copied idea that does not demonstrate creative thinking or independence
Using the same marketing strategy as competitors is an unoriginal concept that rarely leads to success.
Usar a mesma estratégia de marketing que os concorrentes é um conceito não original que raramente leva ao sucesso.
The concept of originality is highly valued in both American and Brazilian cultures, particularly in creative industries, academia, and business. Calling something 'unoriginal' in either culture carries a negative connotation and implies lack of innovation or intellectual effort. In Brazil, colloquial expressions like 'conceito manjado' (worn-out concept) are commonly used in creative and marketing fields.
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