1. An original idea or creative vision that serves as the foundation for a project, campaign, or artistic work
The advertising agency presented a bold creative concept for the new product launch.
A agência de publicidade apresentou um conceito criativo ousado para o lançamento do novo produto.
2. The core innovative idea that guides the development and execution of a creative project
The creative concept behind the film explores themes of identity and belonging.
O conceito criativo por trás do filme explora temas de identidade e pertencimento.