underestimate importance
[/ˌʌndərˈɛstɪmeɪt ɪmˈpɔːrtəns/]
verb phrase
subestimar a importância
1. to regard something as less important, valuable, or significant than it actually is; to fail to recognize the true worth or impact of something
Don't underestimate the importance of regular exercise for your mental health.
Não subestime a importância do exercício regular para sua saúde mental.
2. to make an error in judgment by assigning insufficient weight or priority to something
Many businesses underestimate the importance of customer feedback.
Muitas empresas subestimam a importância do feedback dos clientes.
This phrase is commonly used in both American business and Brazilian professional contexts to emphasize the critical nature of planning, preparation, or interpersonal skills. In Brazil, there's particular emphasis on the importance of relationships (relacionamento), while American usage often focuses on strategic or technical aspects.
NYC Slang
don't sleep on it / don't underestimate it
Related Idioms & Phrases
don't underestimate the power of
never underestimate the importance of
the importance of cannot be overstated
fail to appreciate
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