typographic design
[taɪ.pəˈɡræf.ɪk dɪˈzaɪn]
nounpl: typographic designs
design tipográfico
1. The art and technique of arranging type and typefaces to make written language legible, readable, and visually appealing
The typographic design of the book cover uses bold serif fonts to convey authority and tradition.
O design tipográfico da capa do livro usa fontes serif em negrito para transmitir autoridade e tradição.
2. The strategic selection and arrangement of fonts, spacing, size, color, and hierarchy in visual communication materials
Modern typographic design emphasizes minimalism and clarity in digital interfaces.
O design tipográfico moderno enfatiza minimalismo e clareza em interfaces digitais.
3. A specialized field within graphic design focused on the visual presentation of text as a communicative element
She studied typographic design to improve her skills as a branding specialist.
Ela estudou design tipográfico para melhorar suas habilidades como especialista em branding.
Typographic design is a highly valued discipline in both Brazilian and American design industries. In Brazil, it gained prominence with the modernist movement and continues to be central to advertising, branding, and digital design. The term is used professionally in design schools and creative agencies across Portuguese-speaking countries, reflecting the influence of international design practices.
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