type design
[/taɪp dɪˈzaɪn/]
nounpl: type designs
design tipográfico
1. The art and process of creating typefaces, including the design of individual letters, numbers, and symbols with consistent visual characteristics
Her type design won several international awards for its innovative approach to legibility.
Seu design tipográfico ganhou vários prêmios internacionais por sua abordagem inovadora da legibilidade.
2. The visual characteristics and aesthetic qualities of a specific typeface or font family
The type design of this font emphasizes clean lines and modern minimalism.
O design tipográfico dessa fonte enfatiza linhas limpas e minimalismo moderno.
3. The professional discipline involving the creation and refinement of typefaces for various applications
He studied type design at a prestigious design school in Switzerland.
Ele estudou design tipográfico em uma escola de design prestigiada na Suíça.
Type design is a highly specialized field within graphic design and typography, more prominent in Brazil's growing design industry, particularly in São Paulo. The term 'design tipográfico' reflects the influence of English in contemporary Brazilian design culture. In Portugal, the more literal translation 'desenho tipográfico' is sometimes preferred, though 'design tipográfico' is increasingly common among younger designers.
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