typeface design
[/ˈtaɪpfeɪs dɪˈzaɪn/]
nounpl: typeface designs
design de tipografia
1. The art and process of creating a set of characters (letters, numbers, and symbols) with a consistent visual style and aesthetic, including consideration of spacing, proportions, weight, and overall appearance
Modern typeface design requires both artistic creativity and technical precision to ensure legibility across different sizes and media.
O design de tipografia moderno requer criatividade artística e precisão técnica para garantir legibilidade em diferentes tamanhos e mídias.
2. The professional discipline that combines typography, calligraphy, and graphic design to create fonts for print and digital applications
She studied typeface design at the design academy and now works for a major font foundry.
Ela estudou design de tipografia na academia de design e agora trabalha para uma foundry de fontes importante.
Typeface design is a highly respected discipline in both Brazilian and North American design communities. In Brazil, it has gained prominence with the growth of digital design industries in São Paulo and Rio de Janeiro. In the USA, especially in design hubs like New York and San Francisco, typeface design is considered a specialized and prestigious field, with famous type designers often becoming celebrities in design circles. The field bridges fine art and engineering, reflecting contemporary values of both aesthetics and functionality.
Related Idioms & Phrases
push the boundaries of typeface design
classic typeface design principles
contemporary typeface design trends
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