graphic design

[ˈɡræfɪk dɪˈzaɪn]
nounpl: graphic designs
design gráfico
1. The art and practice of planning and projecting ideas and experiences with visual and textual content
She studied graphic design in college to become a professional designer.
Ela estudou design gráfico na faculdade para se tornar uma designer profissional.
2. The creation of visual communications using typography, imagery, color, and layout for various media
The graphic design of the website was modern and user-friendly.
O design gráfico do site era moderno e fácil de usar.
3. Professional work that encompasses branding, advertising, packaging, and digital design
The company hired a graphic design agency to rebrand their logo.
A empresa contratou uma agência de design gráfico para redesenhar seu logotipo.
Graphic design is a rapidly growing field in Brazil, particularly in São Paulo and Rio de Janeiro, with many design schools and agencies emerging. The profession has become increasingly digitalized with tools like Adobe Creative Suite becoming industry standard. In both the USA and Brazil, graphic design is highly valued in branding and marketing strategies for businesses of all sizes.
Synonyms / Sinônimos
visual designvisual communicationgraphic artsdesigncomunicação visual

Regional Variations

General Brazilian
design gráfico
Most common term; widely used in design industry and education
General Brazilian
design visual
Alternative term emphasizing the visual aspect
São Paulo
design gráfico
Predominant term in the creative hub of Brazil
Portugal
design gráfico
European Portuguese uses the same term; sometimes 'desenho gráfico' in older usage

Related Words

typographybrandinglayoutcolor theoryUX/UI designillustrationweb designadvertising design

Related Idioms & Phrases

push the boundaries of graphic design
cutting-edge graphic design
graphic design principles
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