trademark valuation
[/ˈtreɪdmɑːrk ˌvæljuˈeɪʃən/]
nounpl: trademark valuations
avaliação de marca registrada
1. The process of determining the economic value or worth of a registered trademark or brand
The trademark valuation helped the company understand the true value of its intellectual property portfolio.
A avaliação de marca registrada ajudou a empresa a compreender o verdadeiro valor de seu portfólio de propriedade intelectual.
2. A financial assessment used for accounting, litigation, licensing, or acquisition purposes
During the merger, an independent firm conducted a comprehensive trademark valuation to establish fair value.
Durante a fusão, uma empresa independente realizou uma avaliação de marca registrada abrangente para estabelecer o valor justo.
3. The monetary assessment of a brand's ability to generate future revenue and maintain customer loyalty
The trademark valuation revealed that the brand was worth significantly more than initial estimates.
A avaliação de marca registrada revelou que a marca valia significativamente mais do que as estimativas iniciais.
Trademark valuation has become increasingly important in both Brazilian and American business contexts, particularly following mergers, acquisitions, and the rise of intangible asset accounting. In Brazil, where intellectual property protection has strengthened significantly, companies increasingly rely on professional trademark valuations for financial reporting and strategic decision-making. This practice aligns with international accounting standards (IFRS) adopted in Brazil.
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