brand valuation
[/brænd væljuˈeɪʃən/]
nounpl: brand valuations
avaliação de marca
1. The process of determining the monetary value of a brand as an intangible asset, typically based on its market strength, consumer perception, revenue generation, and competitive position
The brand valuation of Apple increased significantly after the launch of the iPhone.
A avaliação de marca da Apple aumentou significativamente após o lançamento do iPhone.
2. The estimated financial worth of a brand in terms of its contribution to a company's overall value and market capitalization
Coca-Cola's brand valuation is one of the highest in the world, exceeding $35 billion.
A avaliação de marca da Coca-Cola é uma das mais altas do mundo, ultrapassando 35 bilhões de dólares.
3. A strategic assessment used in mergers, acquisitions, licensing agreements, and financial reporting to quantify brand equity
The company conducted a brand valuation before entering into negotiations with potential investors.
A empresa realizou uma avaliação de marca antes de entrar em negociações com possíveis investidores.
Brand valuation is increasingly important in both Brazilian and American corporate cultures, particularly in mergers and acquisitions. In Brazil, this concept gained prominence with the growth of multinational corporations and the internationalization of Brazilian brands. In the USA, brand valuation is a standard practice in financial analysis and strategic planning, with companies like Interbrand, Forbes, and Bloomberg publishing annual brand value rankings that significantly influence investor decisions and corporate strategy.
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