1. A method, approach, or manner of doing something that deviates from established norms, traditions, or standard practices
She chose to pursue her career in the unconventional way by starting her own business instead of joining a corporate firm.
Ela escolheu seguir sua carreira do jeito não convencional ao iniciar seu próprio negócio em vez de se juntar a uma empresa corporativa.
2. An unorthodox or innovative method that differs from what is traditionally expected
He solved the problem in the unconventional way by thinking outside the box.
Ele resolveu o problema do jeito não convencional ao pensar fora da caixa.