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the non-traditional approach

[/ðə nɒn-trəˈdɪʃənəl əˈproʊtʃ/]
noun phrasefemininepl: the non-traditional approaches / as abordagens não-tradicionais
a abordagem não-tradicional
1. A method or way of doing something that differs from conventional or established practices
The company took a non-traditional approach to marketing by using social media influencers instead of traditional advertisements.
A empresa adotou uma abordagem não-tradicional para marketing, usando influenciadores de mídia social em vez de anúncios tradicionais.
2. An unconventional strategy that challenges established norms or methodologies
Her non-traditional approach to education emphasizes hands-on learning over textbooks.
Sua abordagem não-tradicional para educação enfatiza o aprendizado prático em vez de livros didáticos.
NYC Slang
off-the-wall approach / outside-the-box move
Synonyms
unconventional approachinnovative approachalternative approachnon-standard approach
Antonyms
traditional approachconventional approachstandard approachorthodox approach

Regional Variations

General Brazilian
a abordagem não-tradicional
Most common usage across Brazil
São Paulo
a abordagem não-tradicional / abordagem inovadora
Often used in business and educational contexts
Portugal
a abordagem não-tradicional / a abordagem não-convencional
Used similarly to Brazilian Portuguese with slight preference for 'não-convencional'

Related Idioms & Phrases

thinking outside the box
breaking the mold
going against the grain
charting new territory
forging a new path
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