1. The accepted, traditional, or standard method of doing something; the way that is commonly practiced or expected
She decided to break with the conventional way of doing things and started her own business.
Ela decidiu romper com o jeito convencional de fazer as coisas e abriu seu próprio negócio.
2. The established or customary approach that follows social norms or traditions
Unlike the conventional way, this new approach is more efficient.
Diferentemente da forma convencional, essa nova abordagem é mais eficiente.