1. Advertising strategy that aims promotional messages at a specific audience segment based on demographics, interests, behavior, location, or other criteria
The company uses targeted advertising to reach customers interested in fitness products.
A empresa utiliza publicidade direcionada para alcançar clientes interessados em produtos de fitness.
2. Digital marketing practice of delivering ads to users who meet particular characteristics or have demonstrated specific behaviors online
Facebook's targeted advertising allows businesses to reach users by age, location, and interests.
A publicidade direcionada do Facebook permite que as empresas alcancem usuários por idade, localização e interesses.